Pullman, WA – A refreshed Pullman Regional Hospital brand, highlighting the organization's mission and long-held values, will be introduced to the hospital family and Pullman community today.
A year in the making, the revitalized brand promotes Pullman Regional Hospital’s commitment to a simplified, patient-focused experience. The hospital’s notable icon—a P amongst the rolling hills—symbolizes the centrality of the hospital in the community; the color palette of greens and gold is inspired by local geography.
The logo will be paired with a simpler typeface to enhance consistency throughout the hospital, departments, centers of excellence, foundation and its network of clinics–which includes more than 50 entities.
“As we continue to grow our services and broaden our impact as a regional destination for healthcare and philanthropy, it’s crucial our brand is a consistent representation of our mission, vision and values,” said Rueben Mayes, Chief Development & External Relations Officer for Pullman Regional Hospital. “Excellence Simplified is how we message and frame our organizational commitment to patient-focused, accessible and approachable healthcare.”
New assets of the brand effort include updated logos for practices within the clinic network, departments, and other Pullman Regional Hospital affiliations system‑wide. The brand webpage (www.pullmanregional.org/brand) provides guidelines for applying the brand for print, web, apparel, photography, graphic elements, and other forms of communication. Additionally, a media library hosts downloadable logos and facility photography, with contributions from Adam Ratliff of Recraft Creative.
The Marketing and External Relations team is responsible for maintaining the brand and implementing the brand rollout. The team includes Alison Weigley, Director of External Relations; Ayanna Mendoza, Brand & Design Specialist; and Taylor Shewchuk, Digital Marketing Coordinator. The rollout will be a phased approach, beginning with digital communications and a gradual process to follow for printed communications and signage, which should be updated as existing inventories of materials are exhausted.
“When the brand work began, the goals were clear: modernize the brand, represent a patient-focused experience, honor the organization’s legacy and community, bring the hospital’s culture to life, and ensure the brand elements were easy to use on digital platforms and in print,” said Ayanna Mendoza, Brand & Design Specialist for Pullman Regional Hospital.
Contact: Alison Weigley, Director of External Relations
Pullman Regional Hospital & Foundation
Office: (509) 332-2041 / Cell: (509) 330-0242
alison.weigley@pullmanregional.org
